Elder Leadership
Find out more about our executive leadership team
Our Vision & Mission
Our mission is to reinvent what it means to age. We pioneer solutions that improve quality of life and provide peace of mind for individuals and families everywhere.
Meet the leadership team
Elder Values
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Seeking Excellence
We’re continuously raising the bar and breaking the mould to deliver results to high standards and solve complex problems for customers and carers.
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Together
We run an insight-driven business, where everyone is equal. We work closely and transparently together, at pace – whether with our colleagues, carers or partners.
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For Our Society
We are passionate about keeping people in their own home as they age, and changing society for the better.
Our values in detail
Seeking Excellence
We are continuously raising the bar and breaking the mould; delivering results to high
standards and solving complex problems for customers and carers.
We nail our day job
Whatever our role or our function, our primary focus is the safety and well-being of our
service users, carers and employees.
We’re always looking for a better way to do things
We consistently set high standards for the care we deliver. We regularly ask and use feedback from our carers, service users, customers and employees to improve our service at every opportunity.
We’re resilient
Delivering care is difficult. We work hard to solve today’s problems, and innovate to solve tomorrow’s.
Together
We run a flat, insight-driven business where we work closely and transparently together, at pace - whether with our colleagues, carers or partners.
We use radical candour to grow as a collective and hold each other accountable
Following our person-centred approach, we work together and across teams to deliver the care best suited to our service users, while delivering the most fulfilling experience to our carers.
We treat everyone with empathy and care
We work with some of the most vulnerable people in our society and as such compassion is at the heart of all our work. It allows us to build relationships based on dignity, respect and empathy.
We communicate often, giving open, honest feedback and support
We believe in a working culture based on respect, trust and engagement at all levels. The voice of our carers and customers is central to everything we do.
For Our Society
We are passionate about keeping people in their own home as they age, and changing society for the better.
We make decisions today with tomorrow’s goals in mind
We’re fixing the Care system. The reason we exist is to allow loved ones to stay independent and choose how they live their life. We do everything in our power to offer as many options as we can to suit their needs.
We embrace everyone
We don’t just believe in fairness, equality, diversity and inclusion. We actively promote them in everything that we do: with our carers, employees, service users, customers and partners
We are driven to make a difference, so we never settle for the status quo
There is much to be done to change society and it starts with us challenging ourselves on a daily basis to think bigger and better, for our service users, customers and carers.