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Join us as we reinvent what it means to age

Our Vision & Mission

Elder in Numbers

Founded

Hours of Care Provided

Team Members

Recent Investment

Families Provided with Care

Worlds 1st Carer Matching System

Your Benefits

Workplace Culture & Diversity

CEO Pete Dowd's - Story

  • A few years ago, Pete’s family had a tough time finding the right care for his Gran, Frances. When Frances needed a little extra help, they began looking after her themselves. Arranging for carers to pop in and out during the day wasn’t easy, and it was difficult to know when or how long they spent time with Frances. Finally, Pete's family decided the only way to keep Frances safe and ensure she got the care she needed was to move her into a care home. Pete was struck by how, at the time, they felt there was no other option. For over 200 years, the care home has become an accepted practice when a loved one needs a certain level of care, and he wanted to know why. Around 6.5 million people are looking after a loved one themselves – putting a considerable amount of emotional and financial pressure on families all over the UK.

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