"We're changing what it means to age"

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CEO Pete Dowd's - Story

A few years ago, Pete’s family had a tough time finding the right care for his Gran, Frances. When Frances needed a little extra help, they began looking after her themselves. Arranging for carers to pop in and out during the day wasn’t easy, and it was difficult to know when or how long they spent time with Frances. Finally, Pete's family decided the only way to keep Frances safe and ensure she got the care she needed was to move her into a care home. Pete was struck by how, at the time, they felt there was no other option. For over 200 years, the care home has become an accepted practice when a loved one needs a certain level of care, and he wanted to know why. Around 6.5 million people are looking after a loved one themselves – putting a considerable amount of emotional and financial pressure on families all over the UK.

Elder in numbers

Founded
Hours of Care Delivered
Team Members
Recent Investment
Families Provided with Care
Worlds 1st Carer Matching System

Our Company Values

Seeking Excellence
We’re continuously raising the bar and breaking the mould to deliver results to high standards and solve complex problems for customers and carers.
Together
We run an insight-driven business, where everyone is equal. We work closely and transparently together, at pace – whether with our colleagues, carers or partners.
For Our Society
We are passionate about keeping people in their own home as they age, and changing society for the better.

Workplace Culture & Diversity

A vibrant community with care at its heart.

Our people aren’t just part of a team, they’re part of something bigger. We’re a close-knit group on a mission to reinvent what it means to age.

Elder is built around the idea that everyone should keep control, choice and independence throughout their lives. This doesn’t just apply to our customers, but to everyone who works with us too. We’re big believers in giving everyone the space, and the support they need to run with their own ideas, and ultimately shine.

It’s something that’s helped us to evolve a positive and welcoming too. Whether it’s through our weekly company catch-ups, team spotlights, or our social events, bringing people together allows us to celebrate different perspectives, experiences and talents – ensuring everyone feels like a true part of the team.