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"We're changing what it means to age"

CEO Pete Dowd's - Story

  • A few years ago, Pete’s family had a tough time finding the right care for his Gran, Frances. When Frances needed a little extra help, they began looking after her themselves. Arranging for carers to pop in and out during the day wasn’t easy, and it was difficult to know when or how long they spent time with Frances. Finally, Pete's family decided the only way to keep Frances safe and ensure she got the care she needed was to move her into a care home. Pete was struck by how, at the time, they felt there was no other option. For over 200 years, the care home has become an accepted practice when a loved one needs a certain level of care, and he wanted to know why. Around 6.5 million people are looking after a loved one themselves – putting a considerable amount of emotional and financial pressure on families all over the UK.

Elder in numbers


Hours of Care Delivered

Team Members

Recent Investment

Families Provided with Care

Worlds 1st Carer Matching System

Our Company Values

Why people love working at Elder

  • "Development and growth opportunities within the work place are two things I hold in high regard when considering a professional role. Since joining Elder in April last year, I have grabbed the opportunities presented to me with both hands and I have never looked back! I started my journey as an Account Executive and am now the Customer Experience Trainer.


    Customer Experience Trainer

  • Whilst we have one mission at Elder, in my view there are few jobs in the company that enable you to feel so integral to supporting our customers. In fostering trusting relationships with the families and carers working on our accounts, we are uniquely positioned to play a lasting role in a care solution that keeps families together, in their own homes.


    Account Executive

Workplace Culture & Diversity

Your Benefits


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