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Marketing · London · Hybrid

SEO Executive

About us

Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.

About the role

We’re looking for an SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose-led business.

You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI-powered search experiences like Google AI Overviews, AI Mode and ChatGPT.

What you’ll be responsible for

Core SEO support

You’ll support day-to-day SEO activity, including:

  • On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)

  • Updating and improving existing content to increase visibility, rankings and engagement

  • Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.

  • Content production based on gap analysis and new keyword research

Search beyond Google

You’ll help ensure elder.org is discoverable wherever people look for answers, including:

  • Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)

  • Learning how emerging discovery platforms impact SEO and applying relevant best practices

  • Monitoring changes in user behaviour and supporting the identification of new SEO opportunities

Technical SEO fundamentals

You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation.

You’ll support the implementation of technical SEO improvements, such as:

  • Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog

  • Working with the SEO Manager and engineers to help prioritise and validate fixes.

Cross-channel collaboration

This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:

  • Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media

  • CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation

  • Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices

Essential experience & skills

  • A solid understanding of SEO best practices, including content creation and technical SEO optimisations

  • Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them):

    • Google Search Console

    • Ahrefs, SEMrush or similar

    • GA4

    • Screaming Frog

  • Experience analysing performance data and turning insights into clear, prioritised recommendations

  • Confidence running competitor analysis and identifying content or keyword gaps

How you work

  • Proactive and self-motivated – you spot opportunities and issues without needing constant direction

  • Curious and eager to learn, especially through hands-on experimentation

  • Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work

  • Clear communicator, able to explain SEO insights to non-SEO stakeholders

SEO mindset & future focus

  • Keep up to date with SEO trends, Google algorithm updates and industry changes

  • Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery

  • Enjoy testing ideas, learning from results, and iterating based on what works

Nice to have (but not essential)

  • Experience in marketplaces, healthcare, or care-related sectors

  • Familiarity with CMS platforms such as WordPress, Sanity or similar

Department
Marketing
Locations
London
Remote status
Hybrid

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London

Our Perks & Benefits

  • Getting set up

    You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need - from screens and keyboards to a comfy office chair.

  • Hybrid working

    At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.

  • Flexible working hours

    We understand flexibility means a lot to people, and we'll always try to work with you where we can

  • Supporting your wellbeing

    You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.

  • Free drinks and snacks

    We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, we keep the beer fridge full for you to enjoy a drink at the end of a busy day at HQ.

  • Pay for new parents

    Whether you or your partner is having a baby, or you have decided to adopt, we give new mums an enhanced 12 weeks full maternity pay and dads 4 weeks at full pay.

  • Rollover holiday time

    We all need a good break, so with Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.

  • Pension scheme

    Working in the care sector means we know the importance of getting our finances in shape for when we’re older. It’s why we help contribute towards your pension.  

  • Growth and personal development

    You’ll have access to your own personal annual L&D budget, as well as daily opportunities to learn about real-life business in a disruptive scale-up, and grow and contribute beyond your role.

  • A jam-packed social calendar

    Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone
    at the company.  

  • Exclusive discounts

    From coffee and cinema tickets to phone contracts and Apple gadgets, our Perkbox  discounts can help to make your money go a bit further.

  • Cycle-to-work scheme

    With a fully-flexible cycle-to- work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work.

  • Referral scheme

    Know someone who would be a brilliant fit here at Elder? As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.

Workplace Culture & Diversity

 

A vibrant community with care at its heart.

Our people aren’t just part of a team, they’re part of something bigger. We’re a close-knit group on a mission to reinvent what it means to age.

Elder is built around the idea that everyone should keep control, choice and independence throughout their lives. This doesn’t just apply to our customers, but to everyone who works with us too. We’re big believers in giving everyone the space, and the support they need to run with their own ideas, and ultimately shine.

It’s something that’s helped us to evolve a positive and welcoming too. Whether it’s through our weekly company catch-ups, team spotlights, or our social events, bringing people together allows us to celebrate different perspectives, experiences and talents – ensuring everyone feels like a true part of the team.

 

Marketing · London · Hybrid

SEO Executive

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