Social Media Marketing Executive
Social Media Marketing Executive
About us:
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
About the role:
We're seeking a Social Media Marketing Executive with 1 - 2 years experience, who understands how to build authentic local communities and can translate that knowledge into measurable growth. This isn't just about posting on social media – it's about creating genuine connections between Elder, local families, and healthcare providers in Manchester and Cheshire.
Reporting directly to the Marketing Director and working closely with teams across Elder, you will be a pro active and data-driven individual capable of working well within a team and by yourself.
What You'll Do:
- Own our organic, local social media strategy across Facebook, Instagram, and other relevant platforms
- Network with social media groups, individuals and businesses in targeted areas to promote the Elder service and brand.
- Build and manage local digital communities that connect families, carers, and healthcare providers
- Create engaging content that resonates with our Manchester and Cheshire audiences
- Develop relationships with local healthcare providers and community leaders
- Transform local partnerships into digital engagement opportunities
- Track and optimise growth metrics
- Work closely with our sales team to convert community engagement into customer relationships
- Liaise with media agencies, media and various businesses to obtain quotes, information and translate back to team
- Write content and produce marketing collateral with the support of Elder's design team.
About you:
Your drive and enthusiasm set you apart. You’re naturally curious, highly ambitious, and have a sharp eye for detail. You take pride in going the extra mile and enjoy backing up your instincts with data-driven insights.
Must-Haves:
- Proven track record of building and growing engaged social communities
- Experience creating authentic, engaging social content
- Ability to write compelling, empathetic content for sensitive topics
- Experience with social media analytics and growth metrics
- Strong project management and organisational skills
Bonus Points For:
- Personal experience building a social following
- Healthcare or care sector experience
- Experience managing Facebook Groups
- Local event organisation experience
- Understanding of paid social media
- Experience with community management tools
- Strong understanding of Manchester/Cheshire local market and communities
Your Approach:
- You understand that engagement isn't just about likes – it's about creating genuine connections
- You're data-informed but community-focused
- You know how to balance growth metrics with community authenticity
- You're comfortable working in a fast-paced, evolving environment
- You have a natural ability to build trust and relationships
Benefits:
- Competitive salary
- 25 days holiday + bank holidays + (1 extra day of holiday per year worked for the first 5 years) (pro rata)
- 6 weeks work from anywhere in the world
- Dental, optical and health insurance
- Hybrid working (2 days per week in our London office, Wednesday & Thursday)
- Annual learning allowance
- Sponsored quarterly team and company socials
- Mentoring and coaching support to help you achieve your personal and career goals
- Macbook + any particular extras you require
- Cycle-to-work scheme
Why Elder:
- Be part of a mission-driven company making real impact
- Own significant projects from day one
- Work with a supportive, ambitious team
- Career growth opportunities as we expand
Apply today.
Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the "right to work" in the UK to apply for this job. We are unfortunately not in a position to sponsor certificates for this job.
London
Our Perks & Benefits
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Getting set up
You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need - from screens and keyboards to a comfy office chair.
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Hybrid working
At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.
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Flexible working hours
Not a morning person? Need to pick the kids up in the afternoon? We’ll help you figure out daily hours that work for you and the business. There are only set shifts for our frontline teams.
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Supporting your wellbeing
You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.
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Free drinks and snacks
We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, on Fridays, we keep the beer fridge full to get the weekend started.
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Pay for new parents
Whether you or your partner is having a baby, or you have decided to adopt, we give new mums and dads 12 weeks of flexible parental cover at full pay.
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Rollover holiday time
We all need a good break, so with Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.
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Pension scheme
Working in the care sector means we know the importance of getting our finances in shape for when we’re older. It’s why we help contribute towards your pension.
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Stock options
You do your share of the work, so it’s only right that you should get your share of the success. Everyone who works here gets the opportunity to own a stake in the company.
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Inspiring learning and CSR
From guest speakers on LGBTQ initiatives and mental health to interactive workshops and weekly spotlights, we love to share knowledge, raise awareness and shake up unconscious bias.
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Growth and personal development
You’ll have access to 100’s online courses via e-learning platforms, the chance to take part in our internal Mentoring Programme, as well as daily opportunities to learn about real-life business in a disruptive scale-up, and grow and contribute beyond your role.
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A jam-packed social calendar
Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone
at the company. -
Exclusive discounts
From coffee and cinema tickets to phone contracts and Apple gadgets, our Perkbox discounts can help to make your money go a bit further.
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Cycle-to-work scheme
With a fully-flexible cycle-to- work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work. -
Referral scheme
Know someone who would be a brilliant fit here at Elder? As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.
Workplace Culture & Diversity
A vibrant community with care at its heart.
Our people aren’t just part of a team, they’re part of something bigger. We’re a close-knit group on a mission to reinvent what it means to age.
Elder is built around the idea that everyone should keep control, choice and independence throughout their lives. This doesn’t just apply to our customers, but to everyone who works with us too. We’re big believers in giving everyone the space, and the support they need to run with their own ideas, and ultimately shine.
It’s something that’s helped us to evolve a positive and welcoming too. Whether it’s through our weekly company catch-ups, team spotlights, or our social events, bringing people together allows us to celebrate different perspectives, experiences and talents – ensuring everyone feels like a true part of the team.
Social Media Marketing Executive
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