Content SEO Manager
Content SEO Manager
About us:
Are you looking to join a talented, diverse team focused on a life-changing mission at one of Europe’s fastest-growing tech scale-ups? If yes, then you are in the right place!
We’re one of the UK’s leading tech companies and have joined FutureFifty 8.0 and been named as one of the Top 50 Startups to work for in 2020
At Elder, our people aren’t just part of a team, they’re part of something bigger. We are a close-knit group on a mission to fundamentally change what it means to grow old.
That starts by helping people live a healthier and happier life in their own homes, with the support of a full-time live-in carer. Our unique matching technology pairs those in need with their ideal carer, based on individual requirements and personality.
About the Role:
We are seeking an experienced data-driven Content SEO Manager to join our team. The ideal candidate will have a strong technical background and be an expert in content SEO, digital PR, Google algorithm optimisation (on-site and off-site) and programmatic SEO. You will play a crucial role in growing organic traffic through content optimisation and being a hands-on content creator, who understands how to align SEO and user experience, to improve onsite conversion rates.
This position requires a data-conscious, strategic thinker with excellent communication skills and a proven ability to create and grow organic traffic by implementing simple yet effective organic content growth strategies. Core responsibilities will focus on:
Content Strategy Development:
Audit our ecosystem of content to identify traffic growth opportunities aligned with SEO best practices and marketing objectives.
Identify relevant tech optimisation use cases of existing content to improve search engine indexing and rankings.
Conduct in-depth keyword research using tools like SEMrush and Ahrefs to identify high-opportunity topics and keyword groups to enhance content relevance and reach.
Optimise content taxonomy, metadata, and internal linking strategies to improve crawlability, indexing by search engines to increase organic traffic
Optimise page titles and headings to create a logical heading structure and maintain a clear content hierarchy
Identify and reduce duplicate content for location specific pages to increase rankings and traffic
Collaborate with the PR & Brand lead to align content, product launches, and ensure a seamless integration of on-page SEO elements with broader marketing goals.
Oversee the creation, editing, and publishing of high-quality content, including blog posts, landing pages, case studies and social media posts
Follow a consistent tone and voice that reflects the brand’s identity
Work with internal tech resources to create and implement programmatic SEO to target users based on keywords and care type products
Benefits:
We’re a service business and we know that without the best people, we cannot build the best company which is why we treat our team very well. We can offer:
Competitive Salary + Bonus
25 days holiday + bank holidays + (1 extra day of holiday per year worked for the first 5 years) (pro rata)
6 weeks work from anywhere in the world
Dental, optical and health insurance
Hybrid working (2 days per week in our London office, Wednesday & Thursday)
E-learning platform (Udemy)
Sponsored quarterly team and company socials
Mentoring and coaching programmes to help you achieve your personal and career goals
Macbook + any particular extras you require
Cycle-to-work scheme
AND a genuine opportunity to be a very key part of a high-growth business
Do something you genuinely care about. Join a diverse team of skilled, passionate and progressive people who like to get on with each other. Work at one of Europe’s fastest-growing scale-ups. Apply today.
Elderly care represents one of society’s greatest challenges. Are you ready to be part of the solution?
Apply today.
Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status. We ask for candidates to have the "right to work" in the UK to apply for this job.
London
Our Perks & Benefits
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Getting set up
You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need - from screens and keyboards to a comfy office chair.
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Hybrid working
At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.
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Flexible working hours
Not a morning person? Need to pick the kids up in the afternoon? We’ll help you figure out daily hours that work for you and the business. There are only set shifts for our frontline teams.
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Supporting your wellbeing
You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.
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Free drinks and snacks
We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, on Fridays, we keep the beer fridge full to get the weekend started.
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Pay for new parents
Whether you or your partner is having a baby, or you have decided to adopt, we give new mums and dads 12 weeks of flexible parental cover at full pay.
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Rollover holiday time
We all need a good break, so with Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.
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Pension scheme
Working in the care sector means we know the importance of getting our finances in shape for when we’re older. It’s why we help contribute towards your pension.
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Stock options
You do your share of the work, so it’s only right that you should get your share of the success. Everyone who works here gets the opportunity to own a stake in the company.
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Inspiring learning and CSR
From guest speakers on LGBTQ initiatives and mental health to interactive workshops and weekly spotlights, we love to share knowledge, raise awareness and shake up unconscious bias.
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Growth and personal development
You’ll have access to 100’s online courses via e-learning platforms, the chance to take part in our internal Mentoring Programme, as well as daily opportunities to learn about real-life business in a disruptive scale-up, and grow and contribute beyond your role.
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A jam-packed social calendar
Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone
at the company. -
Exclusive discounts
From coffee and cinema tickets to phone contracts and Apple gadgets, our Perkbox discounts can help to make your money go a bit further.
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Cycle-to-work scheme
With a fully-flexible cycle-to- work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work. -
Referral scheme
Know someone who would be a brilliant fit here at Elder? As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.
Workplace Culture & Diversity
A vibrant community with care at its heart.
Our people aren’t just part of a team, they’re part of something bigger. We’re a close-knit group on a mission to reinvent what it means to age.
Elder is built around the idea that everyone should keep control, choice and independence throughout their lives. This doesn’t just apply to our customers, but to everyone who works with us too. We’re big believers in giving everyone the space, and the support they need to run with their own ideas, and ultimately shine.
It’s something that’s helped us to evolve a positive and welcoming too. Whether it’s through our weekly company catch-ups, team spotlights, or our social events, bringing people together allows us to celebrate different perspectives, experiences and talents – ensuring everyone feels like a true part of the team.
Content SEO Manager
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