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Backend Engeer

Elder Overview

Andy Britcliffe - CPTO

Elder by Numbers

HQ Staff and Scaling
Registered Carers
£ Million raised to date
Million Hours of Care Provided
Families provided with care
Towns & Cities in UK

Our Technical Stack

  • FRONTEND

  • BACKEND

  • DEVOPS

Role Overview

Key Responsibilities and Metrics

Key Products

  • CareOS & ElderMatch

  • My Elder

  • Elder Hub

Senior Executive Team

  • Formerly Founder of Mopp.com, which was sold to Handy in 2014. Led Handy’s international business to 3x growth in 15 months before leaving to found Elder in 2015.

  • Formerly CMO at Digital Services Consultancy Hybrid Theory, CMO at Auto Trader UK, Polar Electro Oy, joined Elder in September 2021

  • Joined Elder in September 2020 from digital scale-up MentionMe, where she was previously Head of People on the Executive team.

  • Formerly COO of prop-tech start-up Lyvly, Head of Customer Experience at Waitrose, and ex-Dyson, joined Elder in May 2021

  • Formerly CFO with SimplyBusiness, which he led to a PE exit.

  • Joined Elder from Google in 2016 and was previously a consultant for a global software consultancy working with tier-one investment banks and other financial institutions.

Role Attributes

  • Product & Technical Leadership

  • People Leadership

  • Data Expertise & Analytical Abilities

  • Highly User Centric

  • High Growth Experience

  • Marketplace Knowledge

Leadership Behaviours

Ray Baptiste, Head of Talent Acquisition

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