Backend Engeer
Elder Overview

Andy Britcliffe - CPTO
Andy has held senior roles at Nuffield Health, The Priory Group, BMI Healthcare
(Adam to provide a little on himself) With more than a decade of experience as a tech entrepreneur, Pete Dowds’ most recent venture has focused on an issue closer to his heart: he founded Elder in 2015 after his family struggled to find the right care for his grandmother. He decided there needed to be a better alternative for elderly people in need of care, who’d rather stay in the comfort of their own homes. Using a sophisticated and proprietary algorithm, Elder customers are matched with local carers based on their needs and personality to access the live-in support they need. Over five years, the care introductory platform has grown by 85% with 5,000 self-employed carers across more than 500 towns and cities across the UK.
Elder by Numbers
- HQ Staff and Scaling
- Registered Carers
- £ Million raised to date
- Million Hours of Care Provided
- Families provided with care
- Towns & Cities in UK
Significant Elder Milestones
Our Technical Stack
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FRONTEND
JavaScript React Redux Saga Flow Styled Components Capacitor Storybook Jest -
BACKEND
Java Kotlin Spring Boot Jooby Feign Retrofit Event Store -
DEVOPS
Kubernetes Docker CircleCi GCP Cloud SQL Prometheus Grafana Sentry
Role Overview
We seek to appoint a new Chief Product Technology Officer (CPTO) to join the executive leadership team and own product vision and technology execution at Elder.
Based in London and reporting to the CEO, the CPTO will play a key role on the executive leadership team and will have complete accountability for Elder’s Technology and Product strategy, budget, and function.
You will be responsible for both setting strategy and delivering best-in-class execution, ensuring that all Product and Tech plans and activities align with the strategic vision of the company and that the business hits its fast growth targets. Designing well-structured processes, implemented with integrity, will bring resilience to the business’s ambitious scaling plans and ensure that the experiences of both customers and carers remain of outstanding quality.
Key Responsibilities and Metrics
Within the first 12 months, the CPTO will:
Work with stakeholders across the business to shape Elder’s Technology & Product strategy, realising Elder’s vision of reinventing what it means to age
Grow and develop a high performing team across product, engineering, and BI, identifying and adding capabilities as needed
Understand and improve Elder’s operating rhythm, leading on bold Tech goals and developing and empowering the talent across the Tech functions
Personify Elder’s culture and help to build a high-performance and inclusive company
Peter Dowds CEO
Key Products
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CareOS & ElderMatch
Our technology offers dynamic matching to clients and carers, running simulations thousands of times per day to optimise match satisfaction.
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My Elder
A hub for clients and families, enabling optimal carer selection, simple scheduling, seamless payment, and feedback and monitoring.
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Elder Hub
A hub for carers, enabling placement search and selection, scheduling and
logistics support care plan and log management, and training and support.
Senior Executive Team
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Formerly Founder of Mopp.com, which was sold to Handy in 2014. Led Handy’s international business to 3x growth in 15 months before leaving to found Elder in 2015.
Pete Dowds Director Partnerships
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Formerly CMO at Digital Services Consultancy Hybrid Theory, CMO at Auto Trader UK, Polar Electro Oy, joined Elder in September 2021
Lei Sorvisto CCO
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Joined Elder in September 2020 from digital scale-up MentionMe, where she was previously Head of People on the Executive team.
Valerie Mann Chief People Officer
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Formerly COO of prop-tech start-up Lyvly, Head of Customer Experience at Waitrose, and ex-Dyson, joined Elder in May 2021
Sebastian Monk COO
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Formerly CFO with SimplyBusiness, which he led to a PE exit.
Kevin Fleming CFO
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Joined Elder from Google in 2016 and was previously a consultant for a global software consultancy working with tier-one investment banks and other financial institutions.
Kristian Freed CTO
Role Attributes
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Product & Technical Leadership
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People Leadership
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Data Expertise & Analytical Abilities
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Highly User Centric
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High Growth Experience
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Marketplace Knowledge
Leadership Behaviours
- Creates an honest and open culture through healthy feedback & effective communication
- Enables teams, then gets out of the way
- Uses insights to own the problem, is solution-driven and action-oriented
- Focuses on achieving the right results for customers, carers and employees, in the right way
- Collaborates and communicates effectively cross-functionally
- Leads effectively today, whilst constantly thinking about what comes next for Elder
- Actively promotes a real, day-to-day culture of equality, diversity and inclusion
- Leads change with resilience and empathy

Ray Baptiste, Head of Talent Acquisition
I'll be your contact through the process and I can be reached at the following-
email - Ray@elder.org
tele - 07894 164261