PR & Brand Marketing Lead
PR & Brand Marketing Lead
About us:
Are you looking to join a talented, diverse team focused on a life-changing mission at one of Europe’s fastest-growing tech scale-ups? If yes, then you are in the right place!
We’re one of the UK’s leading tech companies, and have joined FutureFifty 8.0 and been named as one of the Top 50 Startups to work for in 2020
At Elder, our people aren’t just part of a team, they’re part of something bigger. We are a close-knit group on a mission to fundamentally change what it means to grow old.
That starts by helping people live a healthier and happier life in their own homes, with the support of a full-time live-in carer. Our unique matching technology pairs those in need with their ideal carer, based on individual requirements and personality.
Job Overview:
We are seeking a dynamic and experienced PR & Branding Marketing Lead to join our team. The ideal candidate will have a strong background in digital PR, brand communications, storytelling and growing Earned media. You will play a crucial role in shaping and amplifying Elder's tone of voice and brand presence across Paid, Owned and Earned media. This position requires a data-conscious, strategic thinker with excellent communication skills and a proven ability to build and maintain media relationships and enhance brand communications.
Key Responsibilities:
Digital PR:
Develop and implement digital PR strategies to enhance Elder's online presence and grow our Earned media reach.
Identify and engage with key opinion leaders within the contextually relevant sectors that would enhance Elder’s authority in this space.
Monitor and analyse PR performance metrics to optimise future campaigns.
Brand Communications:
Craft compelling content to shape Elder's brand communications across our website, paid and organic social media, press and all other earned media touchpoints
Ensure all brand communications are consistent with Elder’s voice and values.
Collaborate with the internal squads to integrate brand messaging across all marketing channels.
Work with content producers (internally and externally) to ensure consistency in our brand messaging
Storytelling:
Develop and execute storytelling strategies that resonate with our audience across organic channels.
Create and manage content calendars to ensure timely and relevant content delivery.
Utilize data and insights to refine and improve our storytelling approach.
PR & Earned Media:
Build and maintain strategic media relationships to increase Elder’s visibility.
Develop and pitch stories to relevant media outlets to drive traffic and brand awareness.
Prepare press releases, media kits, and other PR materials.
Develop strategies to grow earned media presence and coverage.
Monitor media coverage and report on the effectiveness of PR campaigns.
Leverage industry trends and news to position Elder as a thought leader in the sector.
Requirements:
Minimum of 5 years of experience in PR, with a strong focus on digital PR, brand communications and Earned media
Proven track record of successfully managing PR campaigns and securing media coverage.
Excellent command of English - written and verbal communication skills.
Strong understanding of social media platforms and their role in PR and brand communications.
Ability to think creatively and strategically.
Strong organisational skills and attention to detail.
Ability to work independently and as part of a team.
Proficiency in PR and social media monitoring tools.
Preferred Experience / Nice to have:
Experience in the health or elder care industry.
Established a network of media contacts.
Experience with crisis communications.
Benefits:
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We’re a service business, and we know that without the best people, we cannot build the best company, which is why we treat our team very well. We can offer:
- Competitive Salary + Bonus
- Stock Options (We are post-series B & backed by some of the best VCs in Europe)
- 25 days holiday + bank holidays + (1 extra day of holiday per year worked for first 5 years) (pro rota)
- 6 weeks work from anywhere in the world
- Dental and health insurance
- Hybrid working (2 days per week in our London office)
- E-learning platform (Udemy)
- Sponsored quarterly team and company socials
- Mentoring and coaching programmes to help you achieve your personal and career goals
- Macbook + any particular extras you require
- Cycle-to-work scheme
- AND a genuine opportunity to be a very key part of a high-growth business
Do something you genuinely care about. Join a diverse team of skilled, passionate, and progressive people who like to get on with each other. Work at one of Europe’s fastest-growing scale-up. Apply today.
Elderly care represents one of society’s greatest challenges. Are you ready to be part of the solution? Apply today.
Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status.
London
Our Perks & Benefits
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Getting set up
You’ll get your very own Mac, and if working from home, we can do a quick assessment to ensure you have everything you need - from screens and keyboards to a comfy office chair.
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Hybrid working
At Elder, you can split your time between working remotely and from our HQ, and you can even work abroad for up to 30 days a year.
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Flexible working hours
Not a morning person? Need to pick the kids up in the afternoon? We’ll help you figure out daily hours that work for you and the business. There are only set shifts for our frontline teams.
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Supporting your wellbeing
You’ll have access to free individual therapy and mental health support sessions via Vitality, and the chance to keep fit and beat the commuter crowds with our cycle to work scheme.
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Free drinks and snacks
We stock our kitchen with plenty of fruit and have unlimited tea, coffee and soft drinks to fuel you up for the day. Plus, on Fridays, we keep the beer fridge full to get the weekend started.
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Pay for new parents
Whether you or your partner is having a baby, or you have decided to adopt, we give new mums and dads 12 weeks of flexible parental cover at full pay.
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Rollover holiday time
We all need a good break, so with Elder you’ll get 25 days off a year, plus bank holidays. If you don’t use them all up, you can carry some over to the next year too.
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Pension scheme
Working in the care sector means we know the importance of getting our finances in shape for when we’re older. It’s why we help contribute towards your pension.
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Stock options
You do your share of the work, so it’s only right that you should get your share of the success. Everyone who works here gets the opportunity to own a stake in the company.
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Inspiring learning and CSR
From guest speakers on LGBTQ initiatives and mental health to interactive workshops and weekly spotlights, we love to share knowledge, raise awareness and shake up unconscious bias.
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Growth and personal development
You’ll have access to 100’s online courses via e-learning platforms, the chance to take part in our internal Mentoring Programme, as well as daily opportunities to learn about real-life business in a disruptive scale-up, and grow and contribute beyond your role.
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A jam-packed social calendar
Whether it’s down the pub after work, at your team’s sponsored quarterly social, or at an annual offsite Elder party, you’ll really get to know everyone
at the company. -
Exclusive discounts
From coffee and cinema tickets to phone contracts and Apple gadgets, our Perkbox discounts can help to make your money go a bit further.
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Cycle-to-work scheme
With a fully-flexible cycle-to- work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work. -
Referral scheme
Know someone who would be a brilliant fit here at Elder? As an Elder employee, you can earn bonuses each time you successfully refer a new member of the team.
Workplace Culture & Diversity
A vibrant community with care at its heart.
Our people aren’t just part of a team, they’re part of something bigger. We’re a close-knit group on a mission to reinvent what it means to age.
Elder is built around the idea that everyone should keep control, choice and independence throughout their lives. This doesn’t just apply to our customers, but to everyone who works with us too. We’re big believers in giving everyone the space, and the support they need to run with their own ideas, and ultimately shine.
It’s something that’s helped us to evolve a positive and welcoming too. Whether it’s through our weekly company catch-ups, team spotlights, or our social events, bringing people together allows us to celebrate different perspectives, experiences and talents – ensuring everyone feels like a true part of the team.
PR & Brand Marketing Lead
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