Public/Press Relations Manager

About us

Are you looking to join a talented, diverse team, focused on a life-changing mission, at one of Europe’s fastest-growing tech scale ups? If yes, then you are in the right place.

We’ve recently been ranked number five in Startups100, named as one of the Top 50 Startups to work for in 2020, and the ninth fastest-growing tech companies in the UK by The Sunday Times. 

At Elder, our people aren’t just part of a team, they’re part of something bigger. We are a team on a mission to fundamentally change what it means to grow old. 

It matters that you’re unique. It matters that you’re great at what you do. And, obviously, it matters how much you care about what we do. 

About the role

As PR Manager, you will be creating a vital role in our marketing team by positioning us at the forefront of the news agenda. 

You will be developing relationships with stakeholders at key news titles, gathering first-party data to generate news stories that get traction, and getting a constant stream of case studies that showcase live-in care as an affordable and attainable way of providing care for when people need a little more support.

What you’ll be responsible for

  • Developing and executing a PR strategy that ensures that Elder is seen as a thought-leader in the elderly care space
  • Writing press releases and - where appropriate - writing speeches for senior management for public appearances
  • Utilising first-party data to create stories and generate column inches that leads the news agenda
  • Working with the wider marketing team and any external agency partners - particularly Social Media and Content Marketing - to help ensure all our marketing activities are reacting to the news agenda and public conversation 
  • Developing case studies from our customer, carer, and partners’ experiences with Elder that can be shared with the press, with social media channels, and on our website
  • Fielding inbound media enquiries, ensuring that news partners have all the information, data, and quotes to produce positive stories about Elder
  • Working with senior management on emergency communications to negative publicity
  • Monitor and report on coverage on a monthly basis


  • Proven track record of developing and utilising journalist relationships from the health, tech and/or care verticals as well as at major media outlets with ample evidence of success
  • Experience utilising first-party data to create news stories
  • Experienced in writing and executing PR plans and PR strategy
  • Experience in working with the public to create case studies - preferably in a healthcare or emotive industry
  • Knowledge of and experience using social listening tools and building plans off the back of it
  • Adept at working in an entrepreneurial, dynamic and extremely fast-paced environment
  • A confident communicator, able to inspire those around you
  • An excellent relationship builder at all levels


We’re a service business and we know that without the best people, we cannot build the best company which is why we treat our team very well. We can offer:

  • Competitive Salary
  • Stock Options (We are post-series B and are backed by some of the best VCs in Europe)
  • 25 days holiday + bank holidays
  • Plenty of socials and team lunches
  • Amazing office in the heart of the tech scene in Old Street
  • Macbook + any particular extras you require
  • AND a genuine opportunity to be a very key part of a high growth business.

Do something you genuinely care about. Join a diverse team of skilled, passionate and progressive people who like to get on with each other. Work at one of Europe’s fastest-growing startups. Apply today.

Elder recruits, employs, trains, compensates and promotes regardless of race, religion, colour, national origin, sex, disability, age, veteran status, and other protected status.

Or, know someone who would be a perfect fit? Let them know!


230 City Rd
EC1V 2TT London Directions View page

Why join us?

If joining a talented, diverse team, focused on a life-changing mission, at one of Europe’s fastest-growing startups wasn’t enough, we offer a whole load of other perks.

  • Pension scheme

    In the sector we’re in, we realise the importance of getting our finances in shape for when we’re older. That’s why we’ll help contribute towards your pension

  • Cycle-to-work scheme

    With a fully-flexible cycle-to- work scheme, you can avoid being squashed onto the tube and get the bike you want from the shop you want. For a leaner, greener way to work.

  • Regular reviews

    We know people develop in different ways. Regular reviews may not just result in a raise, but also the opportunity to help you find a new field in which you can flourish.

  • Free fruit and drinks

    With a load of fresh free fruit, you won’t struggle to get your five a day. Plus, when you get to the end of the week, there’s a full fridge of booze to get your weekend started

  • Upgraded social life

    With a weekly bar tab at the local pub, regular all-company socials and an annual offsite, you’ll really get to know everyone in the company.

  • All equipment

    Whatever your role, you’ll get your very own Mac. But we’ll also provide all the tools you need to do your job. All you have to do is ask.

  • Bagel Tuesdays

    Tuesday mornings are all about filling our faces. With options for every dietary requirement, get to the kitchen early to avoid the queues and eat as many bagels as you can.

  • Sensible sick leave

    Mind or body, when you’re ill, you’re ill. You shouldn’t work. We trust you to let us know when you’re under the weather and pay you like it’s any other day.

  • Learn and teach

    We all have our own areas of knowledge. But we think shared understanding helps make everyone’s life richer. Expect to watch and give some perspective-changing talks.

  • Generous holiday

    Time out of work is vital for a more productive time in work. With 25 days off, plus bank holidays, that you’re able to carry over to the following year, you’ll have enough time to rest.

  • Exclusive discounts

    From coffee and cinema tickets to phone contracts and Apple gadgets, with Perkbox and CharlieHR discounts, you’ll notice your money starts to go that little bit further.

  • Interest and sports clubs

    Whether it’s a bit of five-a-side, pursuing the cultural zeitgeist, putting the world to rights, or winning a bit of cash at the poker table, our clubs bring us together to do our own thing.

  • Share options

    You do your share of the work, you should get your share of the success. Everyone who works here gets the opportunity to own a stake in the company.

  • Pay for new parents

    Whether you or your partner has just had a child, or you’ve decided to adopt, new mums and dads get 12 weeks of flexible parental cover at full pay.

  • Discounts on care

    When you’re spending your whole day thinking about social care, it’s only right you can afford care for your own family. We make sure you can with a reduced rate for your loved ones.

Workplace & culture

It’s a group of people who get on, giving everything they’ve got to fundamentally change what it means to age. 

Already working at Elder?

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